Policy

Effective Date: 07/01/2019

This Privacy Policy (the “Policy”) explains how Bluddle (“Bluddle,” “we,” “us,” or “our”) collects, uses, and discloses information in connection with your access to and use of Bluddle’s services—whether through our websites (located at www.bluddle.com), our mobile applications (the Bluddle app), or in connection with social networking services (collectively, the “Service”).

1. Who We Are & How to Contact Us

  • Data Controller: Bluddle

  • Contact (privacy): [privacy@bluddle.com] or use the Bluddle contact form

2. Information We Collect

We collect certain information when you connect to or use the Service. Some information can identify you as a person; other information is non-personal. We may collect it automatically or because you provide it. We refer to all such information collectively as “Information.” All Information is currently processed and stored on Bluddle’s servers.

A. Website Visits

We do not collect personal information about visitors to our site. Most internet browsers accept cookies by default. You can instruct your browser to stop accepting cookies or to prompt you before accepting a cookie from websites you visit.

B. Sign Up via Gmail

When you sign up via your Gmail account, we automatically collect: your profile portrait, your full name, and your Gmail ID. If you would like us to delete the data we received from Gmail about you, please contact Bluddle Support.

C. Sign Up via Facebook

When you sign up via your Facebook account, we automatically collect: your profile portrait, your username, your gender, your birthday, and your Facebook ID. If you would like us to delete the data we received from Facebook about you, please contact Bluddle Support.

D. Login Events

Each time you log in to Bluddle, we automatically collect: your geographic location (latitude and longitude), Name, Date of Birth, Gender, Blood Type information, Ethnicity, and preferences.

E. Location Information

In addition to the geographic information collected at login, we automatically receive an approximation of your location when you use the Service. When using the Bluddle app on a mobile device, you can allow Bluddle to receive your more precise location by enabling or disabling location services through your device settings.

F. Blood Type Diet Information (Source)

Blood type diet information in the app is based on:
D’Adamo, Peter. Eat Right 4 Your Type: The Individualized Diet Solution to Staying Healthy, Living Longer & Achieving Your Ideal Weight. New York: G.P. Putnam’s Sons, 1996.

G. Platforms

In providing our Service on third-party platforms (e.g., Apple’s App Store), those platforms may collect information about you or receive information from us to provide or analyze their services. These platforms are developed and administered by third parties not affiliated with or controlled by Bluddle; Bluddle is not responsible for their actions. Please review the terms of use and privacy policies of any platform you use to access the Service.

3. How We Use Information

We use Information to:

  • provide the Service or information you request;

  • process and complete transactions;

  • promote Bluddle in general;

  • identify your location to other Bluddle users if you enable this feature;

  • respond to emails, submissions, questions, comments, requests, and complaints, and provide customer service;

  • monitor and analyze user behavior and trends;

  • personalize and improve Bluddle products and features and your experience (e.g., content or features matching your profile, location, or interests);

  • send confirmations, updates, security alerts, support and administrative messages, and otherwise facilitate your use of and our operation of the Service;

  • help prevent fraud or other misuse; and

  • any other stated purpose for which the Information was collected.

4. How We Share Information

We may share Information:

  • with service providers working with us in connection with operating our site or the Service;

  • as anonymous or aggregate data with third parties for industry analysis, demographic profiling, and similar purposes;

  • with your consent;

  • when we believe in good faith that we are lawfully authorized or required to do so (e.g., to comply with law, legal processes, subpoenas, warrants, or court orders);

  • to enforce or apply this Policy, our Terms of Service, or other policies or agreements;

  • to protect the rights, property, or safety of Bluddle, our users, or others; and

  • in connection with or during negotiations of any merger, sale of company assets, financing, acquisition, or other situation where personal information may be disclosed or transferred as a business asset.

5. What Other Users Can See

Bluddle enables private conversations with friends and the ability to make new friends. The information you enter in your profile—including your location (if you enable that feature) and photos you upload to your cover image—is visible to all Bluddle users within your age category. Any text, voice, and images you send to a chat recipient are visible to that recipient.

6. Analytics

We may allow analytics providers to collect your Information within the Service, and they may share analytics results with us.

7. How We Protect Information

We take measures to protect your Information against loss, misuse, and unauthorized access, disclosure, or alteration. However, no security measures are impenetrable, and no method of data transmission can be guaranteed against interception or misuse.

8. Accessing, Modifying, and Deleting Your Information

  • Access/Modify: If you have an account, you can access and modify certain Information associated with your account by logging in and editing your profile in the app. Note that you may not modify location information that is automatically collected. To request modifications to Information you cannot edit, please contact Bluddle Support.

  • Delete Account: You may permanently delete your account via the delete option in the app or by contacting Bluddle Support to request permanent deletion. We will then delete all of your account Information.

9. International Data Transfers (EU/UK)

We may transfer, store, and process your Information outside your country of residence, including to countries that may not provide the same level of data protection as your home country. Where required by law (e.g., for EU/UK users), we use appropriate safeguards for cross-border transfers—such as Standard Contractual Clauses, participation in applicable data-transfer frameworks (if any), and/or other lawful mechanisms. You may request a copy of relevant safeguards by contacting us.

10. Legal Bases for Processing (EU/UK GDPR)

For individuals in the EU/UK, we process personal data under one or more of the following legal bases:

  • Contract: to provide and operate the Service you request.

  • Consent: for optional features (e.g., sharing precise location; profile fields revealing ethnicity or health-related information such as blood type). You can withdraw consent at any time in Settings or by contacting us.

  • Legitimate Interests: to operate, secure, and improve the Service (e.g., analytics, fraud prevention), provided these interests are not overridden by your rights.

  • Legal Obligation: to comply with applicable laws.

Special-Category Data: If you choose to provide data revealing your ethnic origin or health-related information (e.g., blood type, blood-type diet preferences), we rely on your explicit consent to process it. You may withdraw that consent at any time.

11. Your Rights (EU/UK)

Subject to law, you may have the right to access, rectify, erase, restrict or object to processing, and data portability. Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You also have the right to lodge a complaint with your local supervisory authority (EU Member State authority; UK ICO).

12. Automated Decision-Making / Profiling

We may use automated processing to help rank or match profiles and personalize recommendations. These processes consider factors you provide (e.g., preferences, approximate or precise location if enabled). They do not produce legal or similarly significant effects. You can contact us to obtain more information or to request human review where applicable.

13. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy (e.g., account data while your account is active; messages and content per your settings), unless a longer retention is required or permitted by law. When you delete your account, we delete your profile and associated content from active systems and subsequently from backups after a limited period necessary for security and integrity.

14. Our Policy Toward Users Under 17

Our Service is not directed to individuals under 17, and we do not knowingly collect personal information from anyone under 17. If we learn that we have collected personal information from a person under 17, we will take steps to delete such information as soon as possible.

15. Changes to This Policy

Any Information collected is subject to the Policy in effect at the time of collection. We may modify this Policy from time to time. If we make material changes, we will notify you by posting them on the Bluddle website or by other means and indicate when such changes take effect. By continuing to access or use Bluddle after the effective date, you agree to the updated Policy.

16. Online Safety

We want user interactions on Bluddle to be as safe as possible. If you are a member of our teen community, Bluddle encourages you to discuss online safety with your parent(s) or guardian(s) for all of your social media memberships, including Bluddle.

17. Disclosure to Protect Abuse Victims

Notwithstanding any other provision of this Policy, Bluddle reserves the right (but has no obligation) to disclose any Information you submit if Bluddle suspects or has reason to suspect that the Information involves a party who may be a victim of abuse in any form (including, without limitation, elder abuse, child abuse, spousal abuse, neglect, or domestic violence). Information may be disclosed to authorities that Bluddle deems appropriate to handle such disclosure, including law enforcement agencies, child protection agencies, or court officials.

18. Questions

Please contact us using the Bluddle contact form or at [privacy@bluddle.com] if you have any questions about this Policy.

Bluddle Terms of Service (including EULA)

PLEASE READ THESE TERMS OF USE CAREFULLY. BY USING THE BLUDDLE APP (THE “APP”) OR THE WEBSITE (http://bluddle.com) (THE “SITE”), YOU AGREE THAT THESE TERMS ARE ENFORCEABLE AND LEGALLY BINDING. IF YOU DO NOT AGREE TO ALL OF THE TERMS, DO NOT USE THE APP, THE APP SERVICES, OR THE SITE.

1. End User License Agreement (EULA)

1.1 Grant of License

Subject to these Terms, Bluddle grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to download, install, and use one copy of the App on a device you own or control, solely for your personal, non-commercial use.

1.2 Platform Terms

If you downloaded the App from the Apple App Store, your use of the App is also governed by Apple’s Standard EULA (Apple Media Services EULA). If you downloaded from Google Play, your use is also governed by Google’s applicable terms. If there is a conflict between those terms and these Terms, the platform terms may apply to the extent required by the platform.

1.3 Ownership & Restrictions

The App and all related intellectual property are owned by Bluddle and its licensors. You shall not: copy (except for a single backup), modify, translate, adapt, create derivative works of, distribute, sublicense, lease, sell, assign, transfer, publicly display, publicly perform, or otherwise exploit the App; reverse engineer, decompile, disassemble, or attempt to derive the source code of the App (except where permitted by law); or circumvent, disable, or interfere with security-related features or features that enforce limitations on use.

1.4 Updates & Availability

We may provide updates or modifications to the App, which may be required to continue using the Service. The App (and any features) may be changed, suspended, or discontinued at any time.

1.5 Export Control

You may not use or otherwise export or re-export the App except as authorized by the laws of the jurisdiction in which the App was obtained and any other applicable laws.

2. Third-Party Notices

The Software and Bluddle websites may include third-party code that Bluddle—not the third party—licenses to you under these Terms. Notices, if any, for third-party code are included for your information only. Third-party scripts linked to, called, or referenced from the Software are licensed to you by their respective owners, not by Bluddle.

3. Consent

3.1 Technical Data

By using the App, you agree that Bluddle may collect and use technical data and related information—including, without limitation, technical information about your device, system, and application software—gathered contemporaneously to help improve the software and services.

3.2 Acceptance of Terms

The Service is offered subject to acceptance, without modification, of these Terms of Use and all other operating rules, policies, and procedures that may be published on the Site by Bluddle from time to time.

3.3 Eligibility

The Service is available only to individuals who are at least 17 years old. We do not knowingly, directly or indirectly, collect or maintain information from individuals under 17 and do not target the App, the Service, or the Site to those under 17. You are responsible for reporting your age if you are under 17. We may, in our sole discretion, refuse to offer the Service to any person or entity and change eligibility criteria at any time. This provision is void where prohibited by law; the right to access the Service is revoked in such jurisdictions.

4. Termination

These Terms remain effective until terminated by you or us. Your right to access and use the Service terminates automatically upon your breach of these Terms. Bluddle may terminate user accounts at any time, for any reason. Upon termination, you must cease all use of the App and delete all copies of the App. Bluddle has no obligation to operate in any particular way; the App may be updated, changed, discontinued, or modified at any time and in any manner the developers/owners deem appropriate.

5. Services and User Conduct

5.1 Content Notice

You may encounter content that is offensive, indecent, or objectionable.

5.2 Prohibited Content

You may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic, or sexually suggestive photos or other content via the Service.

5.3 Prohibited Behavior

You must not defame, stalk, bully, abuse, harass, threaten, impersonate, or intimidate people or entities, and you must not post private or confidential information via the Service, including, without limitation, your or any other person’s credit card information, social security or alternate national identity numbers, non-public phone numbers, or non-public email addresses.

5.4 Assumption of Risk

You agree to use the Service solely at your own risk; we have no liability to you for such content.

5.5 Unauthorized Use

You agree not to use the Service in any unauthorized way, including but not limited to trespassing or burdening network capacity.

5.6 Responsibility for Your Actions

You agree to use the Service in your sole discretion and take full responsibility for your actions, including but not limited to harassing, abusing, stalking, threatening, defaming, or infringing/violating the rights of any other party. We are not responsible for any such use by you, nor for any such actions that you may encounter as a result of using the Service.

5.7 Compliance with Laws

You agree that your use of the Service complies with applicable laws. We reserve the right to change, suspend, remove, or disable access to the Service at any time without notice.

5.8 Enforcement

Violation of these Terms may, in Bluddle’s sole discretion, result in termination of your Bluddle account. You understand and agree that Bluddle cannot and will not be responsible for content posted on the Service and that you use the Service at your own risk. If you violate the letter or spirit of these Terms, or otherwise create risk or possible legal exposure for Bluddle, we can stop providing all or part of the Service to you.

6. Warranty Disclaimer

UNLESS OTHERWISE EXPLICITLY STATED, THE SERVICES ARE PROVIDED “AS IS,” AND ALL EXPRESS OR IMPLIED CONDITIONS, REPRESENTATIONS, AND WARRANTIES ARE DISCLAIMED. USE OF THE BLUDDLE DATING APP IN ANY SENSE (INCLUDING INFORMATION ABOUT BLOOD DIET, BLOOD PERSONALITY TRAITS, BLOOD DONATION, ETC.) IS AT YOUR OWN RISK, AND BLUDDLE SHALL NOT BE RESPONSIBLE FOR ANY CONSEQUENCES. YOU ACKNOWLEDGE AND AGREE THAT USE OF THE APPLICATION IS AT YOUR SOLE RISK AND THAT THE ENTIRE RISK AS TO SATISFACTORY QUALITY, PERFORMANCE, ACCURACY, AND EFFORT IS WITH YOU. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY US CREATES A WARRANTY.

7. Limitation of Liability

YOU ARE SOLELY RESPONSIBLE FOR YOUR INTERACTIONS WITH OTHER MEMBERS. BLUDDLE DOES NOT CONDUCT CRIMINAL BACKGROUND CHECKS OR SCREENINGS ON ITS MEMBERS, DOES NOT INQUIRE INTO THE BACKGROUNDS OF ALL MEMBERS, AND DOES NOT ATTEMPT TO VERIFY MEMBER STATEMENTS. BLUDDLE MAKES NO REPRESENTATIONS OR WARRANTIES AS TO MEMBER CONDUCT OR COMPATIBILITY.

WE ARE NOT RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF YOUR USE OF THE SERVICES OR YOUR INABILITY TO USE THE SERVICES. IN NO EVENT SHALL WE BE LIABLE FOR ANY PERSONAL INJURY OR ANY INCIDENTAL, SPECIAL, INDIRECT, OR CONSEQUENTIAL DAMAGES WHATSOEVER, INCLUDING LOSS OF PROFITS, LOSS OF DATA, BUSINESS INTERRUPTION, OR ANY OTHER COMMERCIAL DAMAGES OR LOSSES, HOWEVER CAUSED, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES (OTHER THAN AS REQUIRED BY APPLICABLE LAW IN CASES INVOLVING PERSONAL INJURY) EXCEED FIFTY U.S. DOLLARS ($50.00), WHICH APPLIES EVEN IF THE ABOVE STATED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

8. Changes to the Terms

Bluddle may make changes to these Terms from time to time. Changes to fair usage policies and/or additional terms will be posted on the applicable Bluddle website. Changes are effective when published. Please review the Terms regularly. Your express acceptance of the Terms or continued use of the Software, Products, and/or Bluddle websites after publication constitutes your agreement to the updated Terms.

9. General

These Terms are personal to you. You may not assign, transfer, or sublicense them without Bluddle’s prior written consent. Bluddle may assign, transfer, or delegate any of its rights and obligations under these Terms without your consent. Bluddle will provide notice via email, written notice, or conspicuous posting on our Site.

10. In-App Purchases

From time to time, Bluddle may offer additional products and services for purchase (“in-app purchases”) through the Apple App Store or Google Play. If you choose to make an in-app purchase:

  • Payment is charged to your platform account (e.g., Apple ID) at confirmation of purchase.

  • If you purchase a subscription, it auto-renews unless canceled at least 24 hours before the end of the current period.

  • Your account will be charged for renewal within 24 hours prior to the end of the current period.

  • You can manage or cancel your subscription at any time in Settings → [Your Name] → Subscriptions (Apple) or the subscriptions settings on your device (Android).

  • A Restore Purchases option is available in the app for previously purchased content/subscriptions.

  • Prices displayed in the app are subject to change at any time.
    Refund requests for purchases made through Apple or Google are handled by those platforms in accordance with their terms and applicable consumer law.

11. Premium or VIP Upgrade

Bluddle offers a SUPER VIP subscription with benefits such as sending unlimited messages, unlimited likes, seeing who is interested in you and who viewed your profile, and other opportunities. SUPER VIP is offered on auto-renewable plans of various lengths.

Subscription terms:

  • Payment is charged to your platform account at purchase.

  • Subscription auto-renews unless canceled at least 24 hours before the period ends.

  • Renewal is charged within 24 hours prior to period end at the then-current price.

  • Manage or cancel anytime in your device Subscriptions settings.

  • Restore Purchases is available in-app.

  • Refunds (where applicable) are handled by the platform provider per their terms and applicable law.

Bluddle may terminate or suspend your subscription or membership at any time if Bluddle believes you have breached this Agreement. Upon termination or suspension, any unpaid amounts become immediately due. After termination for any reason, all terms that by their nature should survive do so and continue in full force and effect.

All personal data is handled under the terms and conditions of Bluddle’s Privacy Policy.